AI Summary What are link types and attributes? Link types describe the different categories of links a site can have. Link attributes are the rel values that tell Google how to interpret each link, including dofollow (default), nofollow, sponsored, and UGC. What it is and who it is for: Link types and attributes are the…
AI Summary What is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. It is the quality framework from Google’s Search Quality Rater Guidelines that describes the qualities Google’s algorithms are trying to surface in search results. What it is and who it is for: E-E-A-T is the operating definition of content quality that Google’s…
AI Summary What is the Trust signal in E-E-A-T? Trust is the T in E-E-A-T and the factor Google has explicitly named the most important of the four. It evaluates whether a site can be relied on, covering accuracy, transparency, security, business legitimacy, and freedom from deception. What it is and who it is for:…
AI Summary What is the Authoritativeness signal in E-E-A-T? Authoritativeness is the A in E-E-A-T. It evaluates whether a site or creator is treated by the broader web as a recognized source on a given topic, distinct from whether the writer personally has the knowledge. What it is and who it is for: Authoritativeness is…
AI Summary What is the Expertise signal in E-E-A-T? Expertise is the second letter of E-E-A-T. It evaluates whether the writer demonstrates the knowledge required to cover the topic accurately, through credentials, demonstrated knowledge in the writing itself, or both. What it is and who it is for: Expertise is the knowledge dimension of Google’s…
AI Summary What is the Experience signal in E-E-A-T? Experience is the first letter of E-E-A-T, added to the framework in December 2022. It evaluates whether the writer has personally lived through the topic they are writing about, distinct from whether they have credentials about it. What it is and who it is for: Experience…