AI Summary What is anchor text? Anchor text is the visible, clickable text inside an HTML link. Google’s systems read the anchor as the description of what the linked page is about, which makes it one of the strongest signals in link evaluation. What it is and who it is for: Anchor text and the…

AI Summary What are sponsored and UGC link attributes? Sponsored (rel=”sponsored”) is for paid placements including affiliate links and sponsored content. UGC (rel=”ugc”) is for user-generated content like blog comments and forum posts. Both were introduced in September 2019 to give site owners more granular control than nofollow alone provided. What it is and who…

AI Summary What are nofollow links? Nofollow links are links with the rel=”nofollow” attribute that signal to Google the linking site does not endorse the destination. They were introduced in January 2005 to combat blog comment spam and reframed in September 2019 from a directive to a hint. What it is and who it is…

AI Summary What are dofollow links? Dofollow links are standard HTML links with no rel attribute on the categories Google filters. They are followed by default and pass link equity from the linking page to the linked page, which is the foundation of the link-based authority system Google’s ranking algorithms use. What it is and…

AI Summary What are link types and attributes? Link types describe the different categories of links a site can have. Link attributes are the rel values that tell Google how to interpret each link, including dofollow (default), nofollow, sponsored, and UGC. What it is and who it is for: Link types and attributes are the…